- Thinking differently about one’s environment, to anticipate disruptions and the arrival of new entrants
- Enriching its vision and create new development spaces through innovative approaches (Such as the blue ocean concept)
- Better defining the place and role of all the players in the value network within the innovation process
- Listening to the customer and all stakeholders and successfully integrate them into unique business models
Béatrice COLLIN
Professeur, Stratégie et de Management international, ESCP Business School